Thursday, September 4, 2008

Silver spoon bracelets

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Rex Features

Reese Witherspoon was in Brazil last week, to celebrate the huge success of



US-based beauty products company Avon is celebrating in Brazil the success of the firm's first-ever global fundraising product, the Women's Empowerment Bracelet, which has sold 1.5 million units since launching in March. Avon Global Ambassador, Reese Witherspoon, told about the campaign, this August 28, at a press conference in Sao Paulo, Brazil.
The bracelet was first launched in March 2008 at the second annual Global Summit for a Better Tomorrow, presented by the United Nations Development Fund for Women, (UNIFEM) in partnership with Avon, at the United Nations in New York City. Witherspoon has taken this mission to empower women and raise awareness around the world this year, including visits in the United States and Japan.
At Brazil's press conference, she joined female luminaries, Nilca Freire, Brazil's Federal Secretary for Women Policies, Ana Falu, UNIFEM Regional Director for the Southern Cone, and bio-chemist and domestic violence survivor, Maria da Penha Maia Fernandes, who pioneered the fight against domestic violence in Brazil and inspired the creation of Maria da Penha Act legislation.
As the company for women, and on this occasion of 50 years in Brazil, Avon is keenly aware of how important it is to work to put an end to this type of violence, says Luis Felipe Miranda, President of Avon Brazil




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